Built for Andarl
Classic.

A proper website for Andarl Classic. Fast, mobile-first, easy to update — and built to sit cleanly in front of the WhatsApp ordering you already run.

₦600K
Fixed Price
3 Wks
Delivery
05
Modules
Tan handmade brogue wingtips on textured floor
Scroll
Handmade◆ Abuja · Bauchi◆ Leather · Suede · Linen◆ Built Classic◆ Men & Ladies◆ 4–7 Day Delivery◆ WhatsApp Native◆ iGold Suave◆ Handmade◆ Abuja · Bauchi◆ Leather · Suede · Linen◆ Built Classic◆ Men & Ladies◆ 4–7 Day Delivery◆ WhatsApp Native◆ iGold Suave◆
The Brief

A clean
website
for Andarl.

Handmade shoes from Bauchi, shipped from Abuja, ordered through DMs. The product is strong. What's missing is a website that lets people browse before they message — and looks as considered as the shoes themselves.

Nigerian shoemakers at work
₦4.3T
Annual size of Nigeria's fashion & footwear market.
Euromonitor / PwC Nigeria, 2024
108M
Active internet users in Nigeria.
Nigerian Communications Commission, 2024
73%
Nigerian shoppers who research brands online before buying.
GWI Africa Consumer Report, 2024
4–7D
Andarl's current delivery window — faster than most local makers.
Andarl Classic operations, 2026

The
landscape.

Most Nigerian handmade footwear brands sell through DMs or a default Shopify theme. Andarl's edge: a proper storefront, designed with the same care as the product.

Lestino Established Nigerian brand with a real web presence — but the storytelling stops at the homepage. The product is the only character. Active
Mai-Atafo Inspired Premium menswear with strong editorial — but shoes are a sub-line, not the headline. No e-commerce flow for footwear. Premium
Iyore Iyamu Bespoke shoemaker with an enthusiastic following. Sells primarily through DMs and a basic Linktree. No catalog you can browse. DM-Only
Tkees The visual North Star. International brand, premium e-commerce. Not Nigerian — but the playbook works. Reference
Andarl Classic Handmade men & ladies footwear, made in Bauchi, shipped from Abuja in 4–7 days. Sold through WhatsApp catalog — no website yet. You
Handmade leather shoes arranged on draped fabric
Black and Yellow · Abuja

Why
Black and Yellow.

01
Built in Abuja, for Abuja.
Discovery, design, build and support all happen in the same city you ship from. No timezone gap.
02
Tkees is the reference, not the ceiling.
We've studied the style you flagged. We'll translate it into something that feels Andarl-first, not borrowed.
03
One fixed bill. No retainer creep.
₦600,000 covers design, build, CMS, integrations and launch. Plus 30 days of post-launch support. No surprises.
Curated loafer collection — brand product range
01
Module 01 of 05

Brand & Visual System

Logo, type, colour and photo direction — a one-pager anyone designing for Andarl can pick up after we leave.

Logo refinement & alternate marks
Colour, type & accent system (built from your existing palette)
Photography direction & shot list for next product drop
One-page brand guidelines (printable + shareable)
Social & email visual templates
01 / 05
Cream loafer product shot on coral backdrop
02
Module 02 of 05

The Storefront

Six pages, mobile-first. Designed so the product, not the layout, is the focal point.

Home — three hero variants, seasonally rotatable
Shop — filterable collection grid (men, ladies, new in)
Product detail — gallery, variant select, size guide
About + Our Craft — your Bauchi-to-Abuja story
Lookbook & Journal — editorial content surface
Contact + Stockists + Custom Orders
02 / 05
Shoes display
03
Module 03 of 05

Product Catalog CMS

A back-office your team can run without us. Add products, swap images, publish lookbook entries.

Headless CMS (Sanity Studio) — free tier covers your scale
Product schema — name, sizes, colours, images, stock flag
Lookbook & Journal content type for storytelling
In-person editor training (2 hours) for your team
Automated media backups + image CDN
03 / 05
Hand tying laces on a shoe — lifestyle moment
04
Module 04 of 05

WhatsApp & Instagram

Your WhatsApp catalog stays the source of truth. The site funnels new buyers into it.

"Order on WhatsApp" CTA on every product
Pre-filled WhatsApp messages with product + size
Auto-pulled Instagram feed on homepage
Inventory sync workflow (manual + scheduled)
04 / 05
Tan handmade loafers worn outdoors — lifestyle launch
05
Module 05 of 05

Launch, SEO & Handover

Domain, hosting, SEO, analytics and handover docs. Plus 30 days of post-launch support.

Domain & production hosting setup (Vercel / Cloudflare)
On-page SEO — titles, meta, schema.org for products
Google Analytics 4 + Search Console
Sitemap, robots, redirect map
30-day post-launch support — included
Full source & handover documentation
05 / 05
Delivery Timeline

Kickoff to
launch in
3 weeks.

One sprint per phase. Weekly check-in. One design review before build begins.

W1
Phase 1 — Design
  • Founder workshop (1 hour)
  • Brand refinement + visual system
  • All 6 page layouts (mobile + desktop)
  • Design review + sign-off
↳ Figma file + approved direction
W2
Phase 2 — Build
  • Frontend templates (responsive)
  • Sanity CMS + product schemas
  • WhatsApp + Instagram integration
  • Performance + accessibility
↳ Staging site for your team to break
W3
Phase 3 — Launch
  • QA + cross-device check
  • Domain + hosting cutover
  • SEO + analytics live
  • Editor training + handover
↳ andarlclassic.com live + 30-day support
Black and Yellow
Abuja, Nigeria
+234 816 213 7999
promiseemekaigbokwe@gmail.com
INV-2026-0518
Issued: 13 May 2026
Valid: 30 days from issue
Prepared for
Andarl Classic
Handmade Shoes & Footwear
Abuja · Bauchi, Nigeria
WhatsApp +234 806 888 1584
instagram.com/andarlclassic
Project
Andarl Classic — Website Design & Build
Site design, build, CMS, integrations and launch. Three weeks, fixed price.
Scope of Work & Pricing
01 — Brand & Visual System
₦95,000
Foundation pass — logo, type, colour, photo direction.
Logo refinement + alternate mark exploration₦25,000
Colour, typography & accent system₦18,000
Photography direction & shot list (next drop)₦22,000
One-page brand guidelines (PDF + print)₦15,000
Social + email visual templates₦15,000
02 — Site Design · 6 Page Layouts
₦150,000
Six pages in Figma — mobile + desktop — approved before build.
Home page (3 hero variants for rotation)₦35,000
Shop · filterable collection grid₦25,000
Product detail · gallery, variants, size guide₦30,000
About + Our Craft (Bauchi to Abuja story)₦20,000
Lookbook & Journal layouts₦20,000
Contact + ordering + custom requests₦20,000
03 — Frontend Build & Animation
₦180,000
Production frontend in Next.js — fast, accessible, mobile-first.
Responsive page templates (mobile-first)₦60,000
Product gallery, zoom & variant selection₦35,000
Subtle scroll animations & transitions₦25,000
Performance pass (images, fonts, bundle)₦30,000
Accessibility & cross-browser QA₦30,000
04 — Product Catalog CMS
₦80,000
Sanity Studio — free tier covers your scale for years.
Sanity CMS project setup & deployment₦25,000
Product schema (variants, sizes, stock)₦20,000
Lookbook + Journal content types₦15,000
Editor training session (2 hours, in person)₦10,000
Media backup + CDN setup₦10,000
05 — WhatsApp + Instagram Integration
₦55,000
Site funnels new buyers into your WhatsApp catalog.
WhatsApp Business catalog deep link₦15,000
One-tap "Order on WhatsApp" CTAs (every product)₦12,000
Instagram feed embed (auto-pull, cached)₦15,000
Inventory sync — manual + scheduled refresh₦13,000
06 — Launch, SEO & Handover
₦40,000
Domain, hosting, SEO, analytics, handover. 30-day post-launch support included.
Domain + production hosting setup₦8,000
On-page SEO (titles, meta, product schema)₦12,000
Google Analytics 4 + Search Console₦8,000
Sitemap, robots.txt & redirect map₦6,000
Final handover documentation₦6,000
Total Investment
₦600,000
Payment Schedule
₦360,000
60% — On Signing
Trigger
Contract signed · Work begins
₦240,000
40% — On Launch
Trigger
Site live · Handover complete
Payment to: Black and Yellow
GTBank · 0241206110 · Promise Igbokwe
Fixed price. Inclusive of all design, development, CMS, integration, testing and deployment. Post-launch support: 30 days included at no extra cost. Hosting (Vercel / Cloudflare) and CMS (Sanity) covered on free tiers — projected to remain free for the first 12+ months at current traffic. Any third-party costs above free tier are billed at cost with prior approval.
Black and Yellow · Abuja

Let's build
Andarl's
website.

Three weeks. Let's go.
+234 816 213 7999
promiseemekaigbokwe@gmail.com
01
Review the scope WhatsApp questions to +234 816 213 7999. We answer everything before you sign anything.
02
Sign + first payment One-page contract. ₦360,000 on signing. Sprint 1 starts within 5 working days.
03
End of week 1 — design review You see and approve every page before build begins.